Product & research
09- Strategy & roadmapping
- Discovery & prioritisation
- User research
- Insight synthesis & requirements
- Agile delivery
- Metrics & A/B testing
- Stakeholder management
- Cross-functional collaboration
- Creative problem-solving
Hi, I'm
Product Manager who reads the room
I build AI, music and consumer products in London, test ideas by building them myself, and DJ and produce events on the side.
About
Product manager by day, DJ by night, builder in between.
I'm Ena, a product manager based in London. I studied software engineering, worked as a UI/UX designer, and finished an MSc in Artificial Intelligence with Distinction. I use all three in the PM role: I can sketch a flow in Figma, read the code, and design an experiment, so designers, engineers and researchers don't have to translate for me.
I've worked on music, fintech, education and government products across Nigeria and the UK, and won a UI/UX design competition run by the Association for Computing Machinery (ACM).
Outside work I DJ and produce events, which is where most of my product ideas start: music discovery, streaming culture and the tools DJs use. Off the decks: basketball, video games and writing.
“Most of my product ideas start on the dance floor.”
- 3+
- years in product, design & engineering
- 10+
- projects across 3 countries
- 1,700+
- Cuepoint downloads
What I bring to the booth
Technical
07- AI/ML & recommender systems
- Data analysis
- UX/UI & AR design
- Software engineering
- Python 3
- SQL
- HTML/CSS
Tools
14- Jira
- Trello
- Notion
- Figma
- Canva
- Lens Studio
- Blender
- Claude Code
- Gemini AI
- Codex
- GitHub
- Excel
- Microsoft Office
- Google Workspace
Off the clock
07- DJing
- Event production
- Music discovery & streaming culture
- AI
- Basketball
- Writing
- Video games
Selected work
Dig it. Mix it. Drop it ♫
Product case studies first, then the things I built to test an idea before asking anyone else to.
- Track 012026
Product Management
Kickback
8,000+ users in 4 days
- Track 022026
Product Analysis
Discovery Gap
12% vs 19% still played a month later
- Track 032026
Product Ownership
ECMS
100 automated tests
- Track 042026
Built Solo
MOV.IE REC
Similarity index cut 97% (1.24 GB → 30 MB)
- Track 052026
Built & Published
Cuepoint
1,700+ downloads on PyPI
- Track 062025
Product Definition
PeerPods
3 personas · 6 platforms benchmarked
- Track 072023
Product Discovery
Kuda Teens
5 parents + 3 teens interviewed
- Track 08
UX Research & Design
UFit
2 usability-tested flows
B-sides
Human-AI Collaboration in Music Streaming & Production
How collaborative filtering and GANs shape what we hear and make, and what that means for creativity and authorship.
- Paper
- MSc AI
- 2025
Certainty and Justification Framing in Music Recommendation
Explanations raised trust in a recommendation, but only for listeners who already knew the music.
- Dissertation
- Distinction
- 2026
Experience
Previously on
Product roles first, backed by the design and engineering work that taught me how products actually get built.
Jul 2026 – Aug 2026
AR Designer & Product Management Intern
Snap Inc. · Snap Lens Lab · London, UK
Led a three-person team from first sketch to a live AR lens in 3 weeks: Kickback, a shared virtual bedroom where friends listen to music together. I owned scope, delivery and success metrics, cut scope twice to protect the deadline (and documented what was dropped and why), and learned Blender from scratch to build 4 in-lens 3D assets. The lens reached 8,000+ users in 4 days, and I pitched it to 50+ people across Snap product and engineering.
Feb 2024 – May 2025
Product Manager
Ariro Inc. · Remote · Lagos
Took a consumer Afrogospel music-streaming app from concept to launch: designed all 13 screens, led go-to-market to 500+ users, and expanded the product into event reminders, blogs and merch. Kept engineering, branding and web teams aligned on one release plan across a 15-person company.
Aug 2023 – Apr 2025
Associate Digital Solutions Intern
Aberdeen Commercial · Abuja
Built and launched the company website end to end, and supported 6 delivery cycles across 5 client-facing projects by documenting 40+ requirements and handling solution design and testing. Worked with 4 cross-functional teams on digital solutions that improved workflow efficiency by 30% and cut project rework by 25%, and evaluated 12 tools and platforms to improve operations and user experience. Organised product analytics in Excel for reporting, presented technical findings to 15 stakeholders across 3 departments, and produced 10+ conference brochures for events in 4 countries to brand guidelines.
May 2022 – Dec 2022
UI/UX Design Intern
Centrifuge Groups · Abuja
Led user research with 100+ parents, teachers and board members across 2 schools, and turned the gaps it uncovered into requirements for a digital portal that replaced paper communication books and printed letters. Drove adoption at launch with a week of hands-on training for all three user groups.
Education, research & credentials
EducationMSc Artificial Intelligence
Distinction
Northumbria University, Newcastle upon Tyne
Dissertation graded Distinction, on how the framing of a recommendation changes whether people trust it.
Sep 2025 – Sep 2026- Research
Certainty and Justification Framing in Music Recommendation
MSc dissertation · Distinction
Northumbria University
A 2×2 experiment with 118 listeners, sized in advance and modelled with mixed-effects models in R. Explanations raised trust (p = .009) and willingness to explore (p = .002), but only for listeners who already knew the music.
2025 – 2026 
EducationBSc Software Engineering
Second Class Upper (2:1)
American University of Nigeria, Yola
Final-year project, B+ (89): an elderly care management system for a residential care home, rebuilt in 2026 as ECMS.
Aug 2019 – May 2023- Certification
UX Designer, Entry Level
EntryLevel
Credential ID 7581b2c7.
2023View ↗ - Certification
Product Management Virtual Experience
EntryLevel
Credential ID 9f92dffa.
2023View ↗
How I work
The set list
Every good set has a plan. So does every product.
- 01
Dig
DiscoverCrate-digging for the real problem: interviews, usage data, and what people post when they think nobody is listening.
- 02
Cue
DefinePick the one problem worth solving, and agree what "it worked" looks like before anything gets built.
- 03
Mix
DesignFlows and screens in Figma, blending what users asked for with what the business needs.
- 04
Preview
PrototypeLike checking a track in the headphones first: I build a rough version myself, so we learn before engineering commits.
- 05
Test the floor
TestUsability sessions, think-alouds and experiments. If the floor isn't moving, I change the record.
- 06
Drop
LaunchShip it, then read the room: metrics, feedback, and what goes in the next cut.
Writing
Liner notes
Product teardowns, and how AI is changing the way we find music.
Medium19 Oct 2026 · 5 min readSpotify’s B-Side: A PM Teardown of Spotify Technology
What works, where the story can tighten, and four moves I’d make. On 7 October, Spotify launched Spotify Technology: one brand for the software its own teams…
Read ↗
Medium15 Jul 2026 · 6 min readKilling Circle Was a Mistake. X Keeps Proving It
What one removed feature reveals about confusing low adoption with low value.
Read ↗
Medium25 Feb 2026 · 3 min readAI is Djing Too But Can It Read The Room ?
Any real DJ knows this: The playlist doesn’t matter. The room does. You can walk into a venue with the perfect set prepared; transitions mapped, makes sure t…
Read ↗
Contact
Hiring a product manager? Pass me the aux.
I'm open to product manager roles, especially in AI, music and consumer products. Based in London and eligible to work in the UK.
otuokonhelena@gmail.com